A lot of companies (Apple, Disney, Warner Brothers, etc.) are planning on launching their own streaming service within the next 12-18 months to compete with Netflix. My guess is execs at these companies looked at the profit margins Netflix was getting on content belong to their companies, started seeing dollar signs, and figured, “Hey – we can do this and make boat loads of money for ourselves!”
However, in arriving at the conclusion that they should launch their own streaming service in order to achieve massive profitability, I think these companies missed the point regarding what made Netflix so popular in the first place.
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